Business Promotional Products Adds Value to Your Business

Branding is a very important aspect of managing a business. Good products and services aren’t enough to gain the competitive edge in the market – you need to tell people to get them in. You also need to add value to your business and what better way than doing it with business promotional products. Businesses around the world have fallen back on this tried and tested method to connect with their customers and build a long term partnership. A gift can go a long way in turning a onetime customer into a loyal repeat customer.

Promotional products are, in reality, one of cheapest forms of marketing around as they help you reach out to your customers time and time again. When it comes to choosing these products the idea is to offer some promotional items to your customers which has maximum visibility. It also depend what type of business you have, as to what type of product you should be providing. If you are a bank you might give out money boxes, USB’s for graphic design and marketing companies and if you in the health and fitness industry, water bottles. Pens are always a safe bet for any B2B relationships.

You can also contact a printing and marketing company about maximising your campaign, whether you need a promotional page for your website or a mail out to your customers with your letterhead in a branded envelope to maximise your conversion rate, a printing and marketing company will be able to find a solution.

Here are some business promotional products which can add value to your business.

• Key Chains – Key Chains are one of the most popular promotional products which businesses have used over the years. A key chain is an object of daily use which makes it stay with the customers for many years and serves as a great promotional tool. You can choose from an array of materials such as plastic, metal and wooden key chains where you can have your brand name, logo and contact details printed or embossed by a professional printing services provider.

• Promotional Pens – Along with the key chains it is perhaps one of the oldest promotional products that businesses have opted for. Today you will get to choose from a wide variety of pens based on their shapes, functionality and colours for your business. Try opting for bright coloured pens as they tend to catch maximum attention.

• Caps – This is another promotional product which has gained immense popularity in recent years. Whenever there is a large-scale event such as a sports event or a rally, you can distribute your caps among the participants which will promote your business. There are different varieties of caps which can be printed upon. This is one of the most cost effective ways of promoting a brand.

• Mouse Pads – With the advent of the technology revolution laptops and desktops have become a part of every household and thus offering customised mouse pads serves as a good promotional exercise. Create some stunning advertisements and get them printed on the mouse pads which can be distributed among your customers as these will promote your business every day.

• USB Flash Drives – USB Flash drives are another must have products in this e-age. You can have your company’s name and logo printed on these USB Flash drives and have their distributed among your customers. Among all the above items this is surely the most expensive one and can be reserved for your premium customers, with maximum effect.

All these business promotional products serve the purpose of branding a business. All that you need to do is hire the services of a good printing services company which has expertise in offering these promotional products.

Spread Brand Awareness With Eco Friendly Promotional Products

Climate change is affecting the environment in various ways. In trying to limit this impact on the environment, business owners so their share to avoid harmful effect of climate change by changing their current mindset into an Eco-friendly one.

These business owners did this by implementing some ecological tactics in their brand promotion.

Integrating Eco friendly substance to the business is the best way to make a direct statement to customers and prospect. Sending them an Eco-friendly promotional product is one of the effective approaches any company can make.

According to studies, 82% of customers were still buying green and 66% customers think that companies should support the environment.

This change in consumer buying behavior has direct influence on advertising and marketing through promotional giveaways.

Using Eco friendly promotional products, business organization can:-

Create a positive impact of brand on targeted market

The products business gift out seems like a gesture to your customers, but these items can speak volumes about a company as they increase your brand awareness and recognition. When a company incorporates ecological elements into the business promo products can create a valuable and positive impact on the targeted market.

Offer amazing Return on Investment

A reusable products are a great to promote your brand for stability of the item will allow your customers to use the products again and again. Each and every time customers reach for the custom brand product, they will recall products and services of the company.

Ultimately the lifespan of reusable products depends on how much customers make use of them. But, after your first investment, the product will rain-forcing your brand.

Use Eco Qualities that represent your brand

Remember, the more customers use branded promo products the more exposure the company will receive. Make consumer products Eco-friendly by using material that are reusable, recyclable. Opting for recycled products are great as they would be tossed after the end of the their life span in the recycle bin.

Convey a Positive message

Make sure, the words and images have printed on the promotional products will convey a clear message about your brand to the customers. Business can get its marketing message while doing something positive for the environment.

Individuals and businesses must work hand in hand to promote environmental awareness. Using ecological promo products, organization is not only promoting their brand, but also making a good impact on audience and potential customers.

Little Known Ways to Pick the Right Promotional Product for Your Business

There was a time when if you owned a pie shop, all you needed to do was get up, make pies, sell pies and go home. But today you have to be a marketing guru as well. This may sound overly dramatic but it is true. We live in a world filled with competition, many people selling the same product or service, fighting for the same market share. Competition here keeps increasing and we need a difference, a unique selling point – Promotional Products Marketing could be the answer!

The difference should be your marketing campaign. Instead of investing in magazine and newspaper advertising, use a more cost-effective strategy such as promotional products.

But you need to be aware of one key element to promotional product marketing – selecting the most appropriate promotional items can be a tough task. You should be confident that your promotional products will achieve the desired result. Here are some general guidelines to assist in choosing the right product:

Define your objectives

Think about the kind of response you’re looking for, what you want to accomplish and at what point will the response justify the budget? Who is your audience? All these are vital considerations in promotional product marketing.

Choose quality items

Quality items such as promotional umbrellas are likely to be more appreciated by your customers and prospects than cheaper merchandise such as key chains or poor quality plastic pens. Often the most successful promotional items are those that are durable and likely to be used regularly.

Have a unique design

Along with choosing an appropriate product for your business, you should also concentrate on the design. The design could include your logo, business name or whatever message you wish to convey. The best designs can be quite simple but they are always appealing.

Make the item colourful

Making the product colourful doesn’t mean that you have to implement all the available colours, choose the colours that match your brand. General advice would be to avoid the colours black and white, which can give the impression that your products are old and outdated.

Get useful products

Before you choose a product for your marketing campaign, decide whether your promotional items are for one-time use or multiple times use. It’s better to go for an item that can be used for a long period. Useful products remind people about your brand whenever they need a service relating to yours.

Also remember, the product should relate to your business. Let’s take a closer look, for example, if your company markets beauty products would you give your clients a promotional mug? Maybe not, although Promotional mugs are universally acceptable and often warmly received – but you might want to offer something that is more relevant to your business. Many companies choose promotional gifts that are made from recycled materials to make a statement that they care about the environment.

Whatever you decide, never compromise your brand values. Recognise them, reinforce them, and refer to them when making decisions about the promotional items that will represent your brand.

Developing a Program to Sell Promotional Products

If you are in the business of selling marketing services, promotional products should be a key element to the offerings you provide your clients. Items such as embroidered apparel, T-shirts, and custom imprinted giveaways like pens and magnets fall under this category. Developing a program with your client to decide upon the best way to spend their marketing dollars will take a little bit of research on your part, but could in turn be a profitable arrangement for both sides of the deal.

As more companies enter the business of selling promotional products, the items they produce and sell become more commodity based. Quality workmanship and reasonable delivery are necessary, but no longer sufficient conditions to guarantee profitability. So, while promotional apparel may be sold at bid-based prices, the positive results of those products can be sold at a more robust profit. To accomplish this means you’ll have to shift your thinking and approach from simple product selling to promotional accountability. Program selling’s accountability starts with having specific measurable objectives, and ends with evaluating whether those objectives were achieved by the promotional methods used. Selling a client a program for promotional marketing is rooted in understanding your client’s business and using promotional products to produce a specific, measurable outcome.

Decide on specific objectives

This is the first and most important step in determining which promotional products will work best for your client. Often the goals of a program are revealed through casual conversations with clients or prospects who think they have no requirements for their marketing. Keep your ears open for stated or implied needs.

To discover truly worthwhile objectives, work with the client to develop a list of as many organizational needs, problems, challenges and opportunities as possible. Then narrow the list down to the few that are most important and can probably be accomplished through getting people to work more productively in definable ways. For each of these important challenges, identify the specific activities or performance levels that will help the most. For example, for a sales-incentive program you might consider the number of calls or contacts, percent of sales quotas met, new accounts generated, or specific types of products sold.

Agree upon a budget

Sometimes the client will hand the budget to you. Other times it needs to be developed based on what the program is meant to achieve, what the financial benefits from the program will be, what the costs of not achieving your goals will be, what has been done in the past, and other concerns. Many budgets are simply based on a percentage of the projected savings or incremental profits that are expected. Generally speaking, the greater the trust-bond between you and your client, the easier it will be to discuss these points openly and candidly.

Create a central theme to the promotions you sell

The theme needs to fit with the image of the organization, the target audience, other ongoing communication patterns within the organization, and the goals they have. It needs to be creative, catchy and thoughtful. Perhaps incorporate a unique cartoon character mascot designed specifically for the company, to make the theme more tangible and interesting.

Develop messages to support the theme

Even promotions need promoting. If your promotional program is longer than three months you will need to give it a number of boosts to keep the message fresh for the client’s target audience. These messages can be placed on fliers, pay stubs, on posters, on banners, stickers, and promotional products. They need to support the creative theme the same way carbonation supports soft drinks-with creative sparkle. In this manner you align the messages, theme, company image and objectives.

The products

Promotional products such as custom embroidered outerwear, caps, T-shirts and coffee mugs should round out the program, supporting the theme and promotional messages. Consider them the attention-getters, educational tools and reminders of the program’s existence and importance. They should be added to on a regular schedule to keep the promotional message fresh and interesting.

Be careful to select the appropriate promotional products. Again, alignment is important. Ideally, the products you select should be appealing to the target audience and bear a natural relationship to the objectives, theme and message.

Is it working?

Finally, you need to establish a way of measuring results. This final step is extremely important. It provides the feedback you need to demonstrate the success of the program and to improve future programs.