Make Your Event Memorable – Plan Carefully With Promotional Products

For any special event, promotional products make such an experience even more meaningful. Take your carefully planned occasion and enhance it. You can accomplish this by creating enthusiasm, incorporating a creative theme, instilling motivation, and manifesting positive impressions. Promotional products help make your happening distinguished.

Regardless of how much time and effort you have spent in planning, it is important to remember the importance of promotional products and their integration into your special day. Don’t miss the opportunity to engender long-lasting positive memories of your organization or event. Be sure that it is happily remembered for months or even years afterward by including promotional products.

Create Anticipation

Send out promotional products in advance as reminders of that upcoming special event. Generating interest beforehand is key. Incorporate your unique theme into the promotional product concept and establish that feeling of excitement.

Motivational Reminders

Perhaps your event relates to employees achieving outstanding sales or other work-related goals. Keeping your participants focused and enthusiastic requires even more advance notice. Also important here is involving a larger quantity of promotional products to serve as reminders. Such special events involve well-thought out planning and the selection of an inclusive motif that can be easily conveyed through the duration of the event. Promotional products should serve as motivational reminders throughout the experience from beginning to end and relate back to that special theme in a creative way.


If you are planning a benefit or a community affair, be sure to delegate responsibility by
establishing a core team. Choose members to help keep maintain the planning process. Be sure that they are dedicated to the cause and enthusiastic about achieving the goals of the event. This will help establish a willingness to work together and assume certain responsibilities. It is also a good idea to involve community organizations to help contribute. Consider the local government and municipal divisions for donations of time and money.

If you are a vendor participating in such a large event, you will want to give promotional products to visitors of your booth. This is important because even after the benefit, participants will have memorabilia reminding them of the cause and your association with it. Some examples of promotional products given out might include magnets, water bottles, pens, business card holders, letter openers, and other items. Such products can be inexpensive and also useful. Be sure that you have a proportional quantity of promotional products that relates to the total number of expected visitors. You will want to have enough products to circulate and promote your organization.

Note that it can also be effective to use low-cost kids’ products as favors or prizes. These might include crayons, whistles, balls, puzzles, or other items. These are very inexpensive to purchase as a buyer, but children almost always consider them valuable.

The Importance of Planning

For special events, planning ahead can ensure success. You and your promotional consultant will want to consider several key ideas in advance:

o Goals – What is the purpose for the event? To promote goodwill? To generate new customers? To reward employees?

o Budget – What is the figure per person? What is included in the budget: Food? Transportation? Gifts? Setting such guidelines in advance can help you plan more carefully and achieve all of your goals.

o Timeframe – When do you want to begin the promotion of your special event? Is it a contest? The more involved an affair is, the earlier you will have to announce it. If traveling is required of attendees, their saving the date will be much more crucial than if the event were held in-house or at a local venue.

o Attendees – Who are you inviting? Are these important clients? Employees to be recognized? Are attendees encouraged to bring guests or families? What are the demographics of the group?

o Theme – How do you want to pull the event together? How will this special day be remembered? Choose a theme that will best celebrate the mood that you want to create.

o Products – What would you like to give your guests? How soon is it necessary to begin the promotion? Generate awareness of your event by sending invitations and promotional products that are impressionable. Consider trophies, prizes, gifts, and favors.

In conclusion, regardless of the size or purpose of your event, promotional products help your guests celebrate and remember it. Work with a promotional consultant to create the desired message and goodwill of your invitees.

How To Find The Right Promotional Products For Your Business

There are many researches that have shown that promotional products are the best marketing practice that can generate a lot of leads. However, there is more to using promo items as a way to generate lead. In fact, they are great ways to represent your entire organization or business to the whole world. In fact, there are companies that use specific promotional gifts in order for their clients to easily associate them with their company.

Various companies and organizations have used promotional products as a way to reach out to their targeted consumers and with the highly competitive market today, it is no wonder why an eclectic array of promotional items exists today. The variety of choices of promo items to choose from can be a challenging task but there are ways for you to determine the appropriate promotional items for your business.

Determine Your Reasons For Giving Out Promotional Items

There are many reasons why companies and organizations give out promotional products and it is important that you determine yours. Are you giving them as corporate gifts to your clients or are you planning to give them to your employees to boost your morale? Are you looking for promotional items to give away during a special event such as a company anniversary or during a trade show? The general rule here is that different events require different types and caliber of promotional gifts.

Look For Promotional Products That Are Related To Your Business

Whether you are planning to give corporate gifts or just simple promotional items, it is crucial that you look for those that are related to your business. For instance if your business is a coffee shop, then the best promo items for your business will include coffee mugs, tumblers and glass coasters to name a few. It is important to give promotional items that your clients will easily associate with your business. That way, they will have better retention about what your company is and the type of services and products that you provide.

Ensure The Quality Of Your Promotional Gifts

As mentioned earlier, advertising products are reflections of your organization so if you tend to give your clients promotional products that are made from poor quality materials, then chances are that your client will also associate it with your company.

Whether you are giving out corporate gifts to your seasoned clients or just using them as advertising products, it is important that you know how to properly choose the right one for your company.

Promotional Products Don’t Work, Unless You Do This

Promoting your business is hard work! You have the aching head and feet to prove it. And if you’re like most business owners, you’re tired tired tired of purchasing promotional products that get little to no results.

That’s because you haven’t done the most important thing first: plan. Yes, purchasing promotional products takes more than skimming through a mail order catalog or clicking to a promotion product site and placing an order. You need to put some time and thought in to what and how you plan to use the promotional product.

You need to ask questions like what’s the basic idea of this promotion. What results do I want? What IS the promotion exactly? Who’s it for, youngsters or oldsters? Where do they live? If I received this promotional product, would I use it or toss it?

Which is probably the single most important aspect of promotional items that marketers totally fail to consider. If they wouldn’t use that cheap pen or soda can themselves, why would they think their customers would use them?

So never, ever underestimate your customer-even if that customer or person who will be using your promotional product is a child or teenager. In fact, you can pretty much count on the fact that unless you do some serious planning for your promotion, any promotional item or product you give away will be taken home and given to the kids.

That’s why it’s essential to plan your promotional product purchases around a central idea, much like you would for an advertising campaign. And that means knowing if there’s a need for your promotional product. It isn’t likely that people are beating down your door to get a notepad or refrigerator magnet from you.

If people don’t want it or can’t use it, a promotional product isn’t worth very much to them. The reverse is true too. If the promotional product doesn’t directly relate to your business and give people a reason to buy your product or use your services, then it isn’t going to do your bottom line any good at all. Worse, the money you spend on it is pretty much wasted.

So pull together your top people and have a brainstorming session for good promotional product ideas. Find out what your customers really want-and more importantly, what you mean to accomplish with your promotional product. This ensures you’ll have dynamite promotional products that get you the results you want every time.

How To Define Promotional Products

As a rule, promotional products are imprinted with a company’s name, logo or message. They include both decorative and useful items of merchandise that can be incorporated in marketing and communication campaigns. Items are used to endorse a product, service or company agenda and can include business gifts, and awards, prizes, commemoratives and other decorated or imprinted items.

Promotional products that are imprinted and distributed free are referred to as Advertising Specialties. Imprinted promotional gifts that are given as an inducement for a precise action are known as Premiums. Business gifts, awards and items that commemorate are also known as promotional products.

The importance of promotional products is in their power to carry a message to a targeted audience. The products are both useful to, and appreciated by, the recipients; consequently, they are retained and used.

Rewards for using promotional products

Promotional products are flexible, substantial and ongoing. Their influence can be easily calculated and have a higher apparent value which compliments the selected audience.

Promotional products engender goodwill towards a company and its salespeople.

On-Line promotional products

The majority of sites offering promotional gifts have websites that are linked to promotional product shopping malls. For this reason, products provided are very often not discounted. offers the most varied range of products on-line. As testimony to our purchasing power, most gifts are offered at discounted prices from selected distinguished manufacturers.

Our promotional products range

At YesGifts we offer the leading on-line index of promotional products in the UK. These include promotional pens, promotional keyrings, and promotional mugs, and go right through to travel and leisure gifts, desktop products and promotional fashion and attire.