Personalized Promotional Products for Businesses

Small and large businesses can benefit highly from getting personalized promotional products. This can help your company get the awareness and attention you are seeking. There are a lot of ways to lure customers and clients to do business with you. You have to make sure you give them a lasting impression so that they will always remember you. Events you can attend where you will need promotional products include trade shows, conventions, conferences and other corporate gatherings. You can practically get any item and turn it into the perfect marketing tool. You will be reminding your current clients of your excellent business and services all while attracting new clients.

There are popular products that can be personalized for your company to give out at your office or at events. These items include pens, business card magnets, shot glasses, portfolios, tote bags and key chains. They’re all practical and will guarantee that they will be used again at home, work or on the go, all while promoting your business and services. Depending on what promotional products you choose, they can be embroidered, engraved, monogrammed or printed with your business logos or unique graphic designs. This is a way to brand yourself and it will give you more exposure.

There are other items people look for when trying to promote their company. Other personalized promotional products can include t-shirts, can coolers, stress balls, mouse pads, calculators, coasters, travel mugs, sports bottles and more. Travel mugs and sports bottles are extremely popular; especially when they come with double wall feature. Get them custom printed with your business logos, unique graphic designs. These are all products that will be used consistently by your customers and clients. They will always remember your business whenever they see or use their new products.

Wherever you may look, make sure that you are buying top quality personalized promotional products. Get your brand out there and impress your clients. Give them also to your employees so they can further promote your company outside of work. Choose products that best suit your style and needs and start promotion now. Make sure you search well and only go with companies selling the highest quality in promotional items for cheap. It’s perfect so that you won’t have to overspend using other marketing tools or advertising means for your company. Not only is it great for businesses but also non-profit organizations and charities to get promotional products to sell with their logo to raise awareness.

Helpful Tips For Choosing Promotional Products

Promotional products help a lot in making your business marketing successful. It provides leverage allowing the company to grow its customer base and improve the profits. It has been observed by certain advertising institutes during a study they have performed that about eighty two percent of recipients recalled the name of the business associated behind the logoed promotional item. Furthermore, studies have revealed that a promotional product is still considered as a cost-effective, high impact ad medium that empowers small businesses to gain substantial return of investment like big corporations.

So even when technology is beginning to reshape the approach of businesses to promote and advertise their products and services, several companies still rely heavily on the promotional products. Being able to choose the right promotional product is important as this determines the success of the campaign. Here are a few quick tips to help you when choosing an appropriate item you would put your brand name on.

First, you’ve got to make it useful. When you choose promotional items that are of great use to your recipients, it is more likely that your brand exposure and increase of sales will be accomplished. It therefore implies that you have to know your target market. Some studies have revealed that a large group of consumers are more inclined to wearing logoed headwear.

It is a perfect choice for most companies to go with branded headwear in places where it gets pretty hot, as it will be indeed very useful. So there are more chances that the caps will be worn. And when they are worn, they practically serve as an advertising medium, which will benefit your business.

It is also important to make your promotional product unique, however it also has to be relevant to your business. It is true that the consumers of today demand a lot more from businesses. Regardless if you are running a business to consumer or business-to-business enterprise, you need to be able to engage your customers with your promotional products in a way that they will reflect the nature of your business.

As an example, an adventure sports gear and equipment manufacturer can distribute promotional watches that are waterproof. On the other hand computer repair shops and IT services businesses may give out USB drives that have their brand on them. A brewery business could offer promotional stubby holders, which are designed like wooden barrels. There are just different ideas that businesses can capitalize on.

Lastly, the businesses have to make sure that the promotional products they give out are made from high-quality materials. It is natural that items that break easily get thrown out fast and those of good quality are kept longer. When choosing the manufacturer to provide you with promotional products that you can offer to your market, it is important to consider quality of the products. Promotional items that are sturdy and of good quality will reflect the brand’s reputation on delivering only the best products or services to their clients.

History Of Promotional Products

The first known Promotional Product used in America were commemorative campaign buttons used by George Washington during the Presidential campaign in 1789. In the early 1800’s calendars and rulers as well as some wooden items used for advertising, although an organized industry for creation and distribution did not yet exist until the late 1800’s.

A commercial printer by the name of Jasper Meeks from Coshocton Ohio was the 1st seller of promotional products for the industry when he got a local store selling shoes to print their business name on book bags for local schools. Mr. Meeks local printing competitor Henry Beach followed suit and began printing and selling other items like marbles, aprons, cloth caps, card cases, calendars, and fans to businesses.

In 1904, Mr Meeks and Mr Beach along with 12 other manufacturers of promotional merchandise came together and founded the first Promotional Product Trade Association for the industry. The organization is now referred to as the P.P.A.I (Promotional Products Association International) This organization now includes over 7,500 global members. and represents an industry of more than 22,000 distributors and 4,800 manufacturers across the world.

The United Kingdom & Ireland Promotional Product Merchandise Industry officially emerged as corporate marketing became advanced during the late 1950s. Before this era a company may have handed out occasional gifts, but there still was no recognised Industry in existence. The 1st dramatic growth in the industry began in the 1970s. When an increasing number of corporate companies saw the benefits gained from promoting their Business name, brand and product or service with the use of gifts displaying their own logo. There was a limited choice In the early years of Promotion Products, then at the beginning of the 1980’s demand grew from distributors for a generic Promotional Product catalogue they could distribute to their corporate customer displaying their brand as their own.

In years to follow these catalogues could be over-branded to show a distributor’s corporate logo and then distributors could deliver them to their end-user as a product of their own. In the beginning stages these catalogues were a vital sales tool and customers would order directly from these catalogues.

Beginning in the 1990s new catalogue services became available for distributors from many sources. The Industry created ‘Catalogue Groups’ who offered a specialized catalogue to a selected geographical group of Promotional Product merchandise distributor companies. Membership of a Catalogue Group also offered improved buying term options, a group of fellow distributor companies, & offered more support services. A current example of this type of Group would be the Envoy Group, who offers discounted products to a select group of distributors who have been in the industry for a minimum of three years. These members of the Envoy Group have regional exclusivity as a perk.

Preceding the 1990s the Promotional Product Merchandise Industry had a peak season, this was around Christmas & the giving of gifts. This changed dramatically by the beginning of the 1990s when Christmas gifts became less popular in the growing multicultural Country of England. Corporate companies became more creative by using promotional product merchandise to support their brand throughout the entire year.

In the early 2000’s the role of a Promotional Product merchandise catalogues started to change, because they could no longer fully display the vast range of products being offered. By 2007 companies were mailing catalogues to targeted customer lists, instead of the blanket postal mailing list they were using before. The catalogue has become more of a ‘business card that demonstrates the concept of what a company did, instead of a critical sales tool. In 2009 results published showed research involving a representative group of distributor companies, this indicated the usage of real hard copy catalogues would fall up to 25% by the end of 2010.

Distributor companies are experts in finding a way to source their creative Promotional Products. Traditionally, to make sure that they offered an effective manufacturer network, theses companies kept themselves updated on the trade product ranges available by attending exhibitions held all over the world, the (Trade Only National Show in the United Kingdom, Product Stewardship Institute or (PSI) in Europe and the P.P.A.I Show in Las Vegas, NV) & from the mailings the manufacturers received themselves. In 2004 Promotional Product sourcing began to change due to the launch of online trade sourcing services that became available and united distributors with manufacturers all over the world. This service is completely for vetted trade promotional merchandise distributor companies & is not offered to corporate end-user companies.

By 2008 just about every distributor incorporated a website demonstrating a range of items available. Not many offered the ability to order online mainly due to the complexities surrounding the processes to brand the merchandise needed. Today there are several companies that offer home based business opportunities to sell Promos. This allows the big distributor companies the ability to bring in more orders without having to advertise themselves. Smaller business can compete in the industry since all they need to do is advertise, find orders, and place orders, not having to worry about overhead costs. The fulfillment centers collect the artwork, print the orders and handle delivery.

How to Effectively Use Promotional Products

The purpose of promotional products is to attract new clients/customers, increase brand awareness and to ultimately grow your company, cause or campaign. They are proven to be a cost-effective way of marketing to an extremely large audience with minimal work. So, what exactly can promotional products do for you?

1. Create and establish solid relationships.

Giving an item to someone (potential customer, donor, or voter) will make them more likely to give back to you, whether that be in the form of a purchase, donation or support. According to a recent market research study, 52% of participants given a promotional item ultimately did business with that company.

2. Driving attention.

We all want attention for our company, cause or campaign. Promotional products are a great way to gain that attention. Recent surveys show that there is a 176% increase in foot traffic to those that hand out promotional items.

3. They last (sometimes) longer than your company, cause or campaign.

Compared to conventional ads, promotional products could potentially continue to reach new customers, donors or voters for an unlimited amount of time. In a recent study performed at a variety of airports, 71% of participants had received a promotional product in the last 12 months. Of those participants, 33% had that product on them.

4. Increase brand recognition.

Promotional products have the ability to reach an audience far beyond your targeted boundaries. For example, promotional t-shirts are often worn to the gym, grocery store, park or shopping. They are walking, moving and breathing billboards.

5. They could be the reason for your largest customer, most frequent donor, or biggest supporter.

Promotional products are designed to generate revenue for your company, interest from your donors and interaction from your supporters. A Baylor University study concluded that those using promotional products were 22% more successful than those that didn’t.

Guide to Giving Promotional Products to Employees:

What is Employee Recognition? The acknowledgement of an individual or team’s behavior, effort and accomplishments that support the organization’s goals and values.

  • Tablet cases: Ideal for universities, technology companies and more, your logo will travel far on a tablet case.
  • Mugs: Take any hot beverage on-the-go with style while enjoying an advertising option with the potential for excellent repeat exposure. From trade shows to employee gifts and giveaways, a mug is a great way yo be seen at any coffee break!
  • Notebooks: A notebook, with ample writing space, is perfect for meetings and conventions.
  • Calendars: Self-adhering calendars are powerful promotional items that ensure your message sticks. They are a convenient way for counting down days and marking events.
  • Key rings: Keep your branding options open with an aluminum beverage wrench key chain. The perfect promotional giveaway for bars, tailgates, beverage companies and more, just customize with a laser or pad print imprint.