Imprinted Promotional Products Are One Of The Most Cost Effective Forms Of Advertising Today

In the multi-billion dollar promotional products industry, corporations bought a record breaking 11.9 billion dollars worth of promotional products in 2006 alone.

The promotional products industry has been around for over 100 years and has grown into one of the most utilized forms of advertising available in today’s marketplace. Just look around you, even in your own home, take note of how many promotional products you see and use everyday. Promotional products are quite possibly the longest lasting advertisement a business can utilize and should be an integral part of any marketing campaign. Used in just about any promotion or marketing plan, promotional products will add longevity with the use of unique and customized items displaying a logo or message with staying power.

Successful companies today, both large and small, use promotional products in integrated marketing to enhance relationships with their customers as well as employees. One of the most cost effective tools for getting their message out and building business success is the use of custom imprinted promotional products, also known as advertising specialties. Even non-profit organizations and government agencies are using custom imprinted products to increase awareness and improve relations with contributors and constituents more than ever.

Another one of the great values of imprinted promotional products is their ability to carry a message to a well-defined audience. Because today’s promotional products are more useful and appreciated by the recipients, they are retained, often for extended periods of time, and used again and again. Higher perceived value, combined with the low cost, serve to enhance the ability to meet or exceed the desired result of any ad campaign through the use of custom imprinted promotional products. The recipients will utilize these and when they do they will see your message over and over again.

With today’s massive 400,000+ products and wide variety of items to choose from, you can utilize a specific unique or targeted custom promotional product to increase repeat business, promote brand awareness, improve direct mail responses, stimulate customer referrals, employee incentives or appreciation and increase trade show traffic. Just imagine being the hit of the big trade show by drawing tremendous attention to your station with the latest item, or increasing non-profit contributions or employees performance with a high perceived value customized award or gift… The possibilities are endless, limited only by the creativity of the marketing plan. And the effectiveness of promotional products is long lasting with the enormous choice of items ranging from apparel, bags, awards, cups and drinkware, executive gifts, you name it…and so much more than can possibly be listed here!

The wide variety of colors, size ranges, materials, and price ranges offers added value as well. For years promotional products have helped to stimulate recognition and growth for organizations of every type and size. Non-profit groups, small to large businesses, even governmental agencies, just to name a few, have utilized promotional products successfully for decades. High perceived value at a low cost is a success formula that makes the future use of promotional products very viable for years to come. Brand awareness through placement of your logo, slogan or brand on promotional products gives any campaign a longer lasting and much greater impact. Creating goodwill, usability and appreciation is great advertising and marketing dollars well spent. It’s that simple!

As corporations slash their budgets in an effort to increase their bottom line performance, it only makes sound business sense for every business to review and expand their use of imprinted promotional products. Being the least expensive and most effective form of advertising today, it allows the biggest bang for your marketing dollar. The answer in today’s highly competitive market is low cost, high perceived value imprinted promotional products. Get on board now and let your dollars spent expand into increased sales for 2007 and beyond.