How to Effectively Use Promotional Products

The purpose of promotional products is to attract new clients/customers, increase brand awareness and to ultimately grow your company, cause or campaign. They are proven to be a cost-effective way of marketing to an extremely large audience with minimal work. So, what exactly can promotional products do for you?

1. Create and establish solid relationships.

Giving an item to someone (potential customer, donor, or voter) will make them more likely to give back to you, whether that be in the form of a purchase, donation or support. According to a recent market research study, 52% of participants given a promotional item ultimately did business with that company.

2. Driving attention.

We all want attention for our company, cause or campaign. Promotional products are a great way to gain that attention. Recent surveys show that there is a 176% increase in foot traffic to those that hand out promotional items.

3. They last (sometimes) longer than your company, cause or campaign.

Compared to conventional ads, promotional products could potentially continue to reach new customers, donors or voters for an unlimited amount of time. In a recent study performed at a variety of airports, 71% of participants had received a promotional product in the last 12 months. Of those participants, 33% had that product on them.

4. Increase brand recognition.

Promotional products have the ability to reach an audience far beyond your targeted boundaries. For example, promotional t-shirts are often worn to the gym, grocery store, park or shopping. They are walking, moving and breathing billboards.

5. They could be the reason for your largest customer, most frequent donor, or biggest supporter.

Promotional products are designed to generate revenue for your company, interest from your donors and interaction from your supporters. A Baylor University study concluded that those using promotional products were 22% more successful than those that didn’t.

Guide to Giving Promotional Products to Employees:

What is Employee Recognition? The acknowledgement of an individual or team’s behavior, effort and accomplishments that support the organization’s goals and values.

  • Tablet cases: Ideal for universities, technology companies and more, your logo will travel far on a tablet case.
  • Mugs: Take any hot beverage on-the-go with style while enjoying an advertising option with the potential for excellent repeat exposure. From trade shows to employee gifts and giveaways, a mug is a great way yo be seen at any coffee break!
  • Notebooks: A notebook, with ample writing space, is perfect for meetings and conventions.
  • Calendars: Self-adhering calendars are powerful promotional items that ensure your message sticks. They are a convenient way for counting down days and marking events.
  • Key rings: Keep your branding options open with an aluminum beverage wrench key chain. The perfect promotional giveaway for bars, tailgates, beverage companies and more, just customize with a laser or pad print imprint.