How To Define Promotional Products

As a rule, promotional products are imprinted with a company’s name, logo or message. They include both decorative and useful items of merchandise that can be incorporated in marketing and communication campaigns. Items are used to endorse a product, service or company agenda and can include business gifts, and awards, prizes, commemoratives and other decorated or imprinted items.

Promotional products that are imprinted and distributed free are referred to as Advertising Specialties. Imprinted promotional gifts that are given as an inducement for a precise action are known as Premiums. Business gifts, awards and items that commemorate are also known as promotional products.

The importance of promotional products is in their power to carry a message to a targeted audience. The products are both useful to, and appreciated by, the recipients; consequently, they are retained and used.

Rewards for using promotional products

Promotional products are flexible, substantial and ongoing. Their influence can be easily calculated and have a higher apparent value which compliments the selected audience.

Promotional products engender goodwill towards a company and its salespeople.

On-Line promotional products

The majority of sites offering promotional gifts have websites that are linked to promotional product shopping malls. For this reason, products provided are very often not discounted. YesGifts.co.uk offers the most varied range of products on-line. As testimony to our purchasing power, most gifts are offered at discounted prices from selected distinguished manufacturers.

Our promotional products range

At YesGifts we offer the leading on-line index of promotional products in the UK. These include promotional pens, promotional keyrings, and promotional mugs, and go right through to travel and leisure gifts, desktop products and promotional fashion and attire.