Promotional Products Guide

Promotional Products Specialists Who doesn’t love receiving a free gift? Think about every convention, event, expo, or trade show, that you have ever attended. Chances are the phrase, “I really can’t wait to get some free stuff” crossed your mind. You might find it hard to believe but companies live for this. It’s a chance to give you, the consumer some type of promotional product in hopes that you will use it or keep it with you. They know that in the future you will promote their company by showing their promotional item to a friend, colleague, or just about anyone. These promotional products can be just about anything: shirts, bags, hats. You name it and it can be a promotional product. Promotional products are not only a superb tool in getting your company recognized, but a necessity.

Purchasing a promotional product can go a very long way. Will results be immediate? In some cases, yes. But if you don’t see the benefits right away they’ll come in due time. Take my own story for example. I’ve been to trade shows and whether they’re car shows or PC expos, the first thing that I pick up when I walk through those big entry ways is a plastic bag. I’ve now got a place to put all my brochures, pamphlets, and whatever else I might collect at the convention. Now these bags usually have some company’s logo printed right on the bag. At the most recent PC expo that I went to they had Ask.com’s logo on the bag. I can remember exactly how it looked: a bright red bag with their company logo printed in white. That was about two or three months ago. Now that’s smart company branding right there. If I can remember that out of all the other things that I have done in the past two months, then the company has accomplished their goal with the use of a promotional product.

This might be compelling evidence that promotional products are the key to getting your company recognized and remembered, but just picking the coolest product on the block won’t get you very far. There’s one key element to remember when choosing a promotional product: you need to know your target audience. Example: you can’t give fruit stress reliever to a convention attendee that is there to see computers. Why? It has nothing to do with what your target audience is interested in. Wouldn’t you rather give a computer stress reliever? Your target audience is the key because they are the ones you want at your booth and they are the ones you want contacting your company directly to purchase some type of item or service. If you leave a lasting impression on that customer then you have done successfully promoted your company. And if you do it with a promotional product, then you have left them with a physical product that will remind them to contact you in the future.

All this is great, but you’re probably thinking what type of promotional product would benefit me the most? Again look to your target audience but also look at what type of industry you’re in. Ask yourself, what type of relationship do I want to build with a customer: long term or short term? If you’re interested in a short term relationship, then probably any industry related promotional doodad will do, but if you want a lasting impression, do a little bit of homework. Think what I would want if I was a long time customer from a company. Personally, I would love to get a promotional bag for my laptop from the company who sells me my computer parts. I’d love a duffle bag with the company logo of my auto parts store screen printed on the side.I see that as loyalty to me, the consumer. And if I were the owner of a company and I saw a customer using the promotional item that I picked out, that would make me feel good. Because I’d know that I had successfully developed a good relationship with my customers.

So how do you start successfully branding your business? Firstly, work from the inside out by starting with your employees. They interact with customers day to day and they’re people themselves. So running ideas about promotional products by them can give you great feedback into the mind of the consumer. Your employees will tell you an honest opinion about which products would be most successful with your customers. This will save you time and expense. Speaking of time, be sure to factor in that promotional products are made to order. Customization takes time, so make sure you, if you have a specific event date, you leave yourself the time needed. It saves time and money in the long run.

So what have we learned about promotional products? Firstly, promotional products can help your company in ways you have never dreamed of when used correctly. Secondly, know your target audience. In addition to knowing your target audience, you have to know your industry. Utilize your employees’ ideas and opinions about specific promotional items before giving them out to your target audience. Finally and most importantly, plan in advance and allow the time needed for production. Following these simple steps will result in, not only the correct use of promotional products, but a successful promotion as well!

How Promotional Products Can Make You Even More Popular During the Holidays

Yes – the holidays are here. As it is, you should take the opportunity to spread your own holiday cheer, by handing out promotional products that your target market will love.

Remember: promotional products are meant to connect with your audience. And the more you are able to connect with them – the better your marketing efforts will be. Now, what better time is there (to reach these goals) than the holidays, right?

To make things more specific, let’s take a look at how promotional items can actually make you more popular during the holidays (and even the whole year round):

It Will Allow You to Connect With Your Target Market

As mentioned earlier, marketing is about communicating and creating relationships with your market.

By handing out promotional products and gifts, you are actually able to connect with your audience in a much deeper level. Accordingly, this allows you to further encourage people to support your business or brand.

Remember that people, by nature, like to receive gifts and items. If you are able to give out even simple handouts such as USBs, custom mugs and other similar freebies, then you’ll become more relatable – ultimately helping you to clearly communicate with them. And when that happens, then you can congratulate yourself for a job well done.

Your Customers Will Appreciate Your Gesture

If you notice, people seem to be more appreciative during the holidays. Being so, any simple gesture that comes from you – whether it may be through custom promotional products such as chocolates and candies – can go a long way.

Again, take note that people like to receive freebies and gifts (this is actually one of the main reasons why many businesses offer special promos and discounts during holidays).

Now, if you are able to give interesting items to people, then you’ll be able to impress them even more. And of course, the more impressed your current and prospective customers are – the more popular you become.

You’ll be Able to Encourage Customers to Stay Loyal to Your Brand

Another aspect worth noting about the “science” of handing out promotional products is that it actually promotes customer loyalty.

Customer loyalty is a very important aspect of business. In fact, many claim that this is equally (if not more) important than attracting new customers.

By handing out promotional giveaways to your loyal customers and clients – you are actually able to show them that you are worth their loyalty. Accordingly, this will encourage them to stay and become even more loyal to your business or brand. Obviously, that’s a not a bad scenario at all.

It Gives Your Business a “Face”

If you are able to hand out personalized promotional products – then you are actually able to “humanize” your business. People will start trusting your business even more – eventually resulting to greater market support and of course, better campaigns.

Note: don’t just hand out items. Try to make things more personal, by including a personalized message greeting people for the holidays (you can include a holiday card with your promotional gift or you can even include a picture if you want). Remember: if you make it personal – your relationship with your customers will become even deeper.

It Shows that You Care

Just like the way promotional products give your company a “face”, handing out promotional gifts during the holidays actually shows that you care. Accordingly, this will help you become the more preferred business over your competition, thereby resulting to increased popularity and loads of other benefits.

In the end, the decision as to whether you should give promotional products and gifts for the holidays will lie in your hands. But if you do decide to give this strategy a try – you might want to opt for the following holiday-themed products to make things work:

  • Holiday gift boxes
  • Stuffed toys
  • Pens
  • Mugs
  • Custom USBs
  • Apparel
  • Bags
  • Key Tags
  • Eco-friendly products
  • Golf items
  • Accessories
  • Many other options

Imprinted Promotional Products Are One Of The Most Cost Effective Forms Of Advertising Today

In the multi-billion dollar promotional products industry, corporations bought a record breaking 11.9 billion dollars worth of promotional products in 2006 alone.

The promotional products industry has been around for over 100 years and has grown into one of the most utilized forms of advertising available in today’s marketplace. Just look around you, even in your own home, take note of how many promotional products you see and use everyday. Promotional products are quite possibly the longest lasting advertisement a business can utilize and should be an integral part of any marketing campaign. Used in just about any promotion or marketing plan, promotional products will add longevity with the use of unique and customized items displaying a logo or message with staying power.

Successful companies today, both large and small, use promotional products in integrated marketing to enhance relationships with their customers as well as employees. One of the most cost effective tools for getting their message out and building business success is the use of custom imprinted promotional products, also known as advertising specialties. Even non-profit organizations and government agencies are using custom imprinted products to increase awareness and improve relations with contributors and constituents more than ever.

Another one of the great values of imprinted promotional products is their ability to carry a message to a well-defined audience. Because today’s promotional products are more useful and appreciated by the recipients, they are retained, often for extended periods of time, and used again and again. Higher perceived value, combined with the low cost, serve to enhance the ability to meet or exceed the desired result of any ad campaign through the use of custom imprinted promotional products. The recipients will utilize these and when they do they will see your message over and over again.

With today’s massive 400,000+ products and wide variety of items to choose from, you can utilize a specific unique or targeted custom promotional product to increase repeat business, promote brand awareness, improve direct mail responses, stimulate customer referrals, employee incentives or appreciation and increase trade show traffic. Just imagine being the hit of the big trade show by drawing tremendous attention to your station with the latest item, or increasing non-profit contributions or employees performance with a high perceived value customized award or gift… The possibilities are endless, limited only by the creativity of the marketing plan. And the effectiveness of promotional products is long lasting with the enormous choice of items ranging from apparel, bags, awards, cups and drinkware, executive gifts, you name it…and so much more than can possibly be listed here!

The wide variety of colors, size ranges, materials, and price ranges offers added value as well. For years promotional products have helped to stimulate recognition and growth for organizations of every type and size. Non-profit groups, small to large businesses, even governmental agencies, just to name a few, have utilized promotional products successfully for decades. High perceived value at a low cost is a success formula that makes the future use of promotional products very viable for years to come. Brand awareness through placement of your logo, slogan or brand on promotional products gives any campaign a longer lasting and much greater impact. Creating goodwill, usability and appreciation is great advertising and marketing dollars well spent. It’s that simple!

As corporations slash their budgets in an effort to increase their bottom line performance, it only makes sound business sense for every business to review and expand their use of imprinted promotional products. Being the least expensive and most effective form of advertising today, it allows the biggest bang for your marketing dollar. The answer in today’s highly competitive market is low cost, high perceived value imprinted promotional products. Get on board now and let your dollars spent expand into increased sales for 2007 and beyond.

Use Promotional Products Like Promotional Mugs and Logo Mats to Build Your Brand Image

You might have heard about promotional products, but don’t know how to use these products to build your brand image. This is wise to make investment in these products for great returns instead of wasting money on bench ads or billboards.

No doubt, billboards attract attention, but they are not as cheap as other advertising products. Another disadvantage of billboard is that they are fixed and not movable. On the other hand, promotional products travel from one place to another to advertise your brand message. Promotional items can help you establish your company image in different ways. Big brands always include promotional items like promotional mugs and logo mats in their marketing mix.

Here are some ideas about how to use advertising products to promote your business:

Know the Value of making Statements

You are in business and you know the importance of making statements. In business, you cannot ignore the value of making statements. It can boost the bottom line of your company. It will not only create your business image among individuals, but also make good impression on communities. It is up to you to make your business statement off-putting or flashy. Ideally, you would love to deliver insightful business message using elusive system. This is exactly what logo mats and promotional mugs can do.

Exact Use of Logo Mats

Promotional products are commonly seen everywhere. But, these advertising items need to be customized to reflect the impression of your business values, goals or tastes. They must attract viewers’ attention to learn about the origin of these products. Certainly, you can place customized logo mat near the door of your home, but this is not the proper place to advertise your company brand. Until you make the right use of right things, you cannot achieve desired goals. You can put logo mats in the Lobby Area, Employees Only Section or Behind Retail Counter to express your company message.

How to Choose Promotional Mugs?

Companies often give promotional mugs to their customers so that they would think about and remember company name. Hundreds of thousands take tea or coffee regularly, and thus these mugs not only advertise your company message, but also get appreciation for your company’s investment in promotional material. Choosing great designs and colors for your company logo, you must consider the price factor. You can choose from insulated mugs or ceramic mugs according to your advertising budget. If you want to make a reasonable choice within your budget, ceramic mugs are the best option.